CareerFoundry UX/UI Designer, Berlin 05/2024–11/2024

• Designed a health app prototype for teachers, focusing on well-being and daily planning.

• Conducted user research and usability testing to identify pain points and improve user flow.

• Created wireframes and high-fidelity prototypes in Figma, ensuring an intuitive user experience.

• Developed features like mood check-ins and calendar integration to enhance engagement and usability.

• Facilitated the research phase with competitive analysis and personas to ensure user-centric solutions.

• Iterated designs based on testing insights to refine app usability and functionality.

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PROFESSIONAL EXPERIENCE

NORTAL AG Transformation Consultant Berlin, 10245 05/2023-11/2023

• Experience as a Scrum Master, project manager, and contribution to internal organization through tenders.

• Efficient planning and execution of software implementation projects in the public sector with a focus on digitization.

• Conception and implementation of requirement workshops for tender processes, support for digital onboarding for clients, and promotion of the digital development of operational processes, both online and in-person.
  

Serious Business Project Manager Munich, 80802 04/2022-04/2023

• Monitoring budgets, scheduling, and resources within the rebranding process with client interaction to address specific needs.

• Developed roadmaps and backlogs to clarify ownership, meet deadlines, and devise strategies for effective design solutions.

• Ensured the creative output of the team aligns with the brand vision, maintaining a consistent and innovative visual identity.

• Primary point of contact in Berlin, optimized workloads, and acquired additional branding services to achieve timely delivery and enhance customer satisfaction.
  

Ruptly GmbH Graphic Designer Berlin, 10117 08/2016-04/2023

• Led the implementation of a new Corporate Identity (CI) for the agency seamlessly integrated into digital and physical production. This initiative optimized user experience and improved internal efficiency by enabling simplified integration and usage within the company.

• Supervised the concept development for major exhibitions (Cannes, IBC, NAB), overseeing copywriting, design, and final production.

• Enhanced interdisciplinary collaboration through transitioning work boards, defining product assignments, providing better oversight, and establishing a comprehensive product backlog for various teams.

• Initiated a significant UX/UI redesign of the newsletter to address an extremely low click-through rate. The revamped daily newsletter resulted in significant engagement on the main website.

• Developed and executed innovative product launch concepts, collaborating closely with video animators and event managers; resulted in the creation of a dedicated creative department solely focused on concept development, new product launches, and award-winning campaigns (Webby Awards, Shorty Awards, White Square).
  

Payleven/Sumup Graphic Designer Berlin, 10437 03/2015-06/2016

• Leading design projects for retail and offline marketing in a team.

• Monitoring and designing packaging, user manuals, and presentation materials for retail partners in 9 European countries.

• Mentoring and guiding interns to support their professional development.

• Key role in the comprehensive revision of the website, overseeing and optimizing conversion rates.
  

Oriflame Cosmetic Designer & coordinator Stockholm, 11226 02/2013-08/2013

• Increased operational efficiency by observing and analyzing team workflows. Proposed and implemented measures that resulted in a clearer to-do list and a streamlined approval system for printing processes.

• Art directed and designed multiple beauty and cosmetic packaging lines, ensuring alignment with the latest trends and corporate branding standards.
  

GEP design Graphic Designer Stockholm, 11217 08/2010-02/2013

• Conceived and illustrated physical products (bags, clothing, shoes, umbrellas, mugs, office and computer accessories)

• Worked closely with the product development team to oversee their implementation and deployment on various e-commerce platforms.

• Additionally, I took on the coordination and execution of photoshoots for the products.

EDUCATION